Aston Villa FC integrates chip and pin technology into season ticket cards
January 8, 2018
Championship football team Aston Villa has become the first club in the world to integrate pre-paid contactless and chip and pin payment technology into their season and member cards.
The new technology will enable supporters to use season and member cards in the same way as any pre-paid payment card, including contactless payments up to £30.
As part of the scheme, fans will be able to use their cards to enter Villa Park and purchase items at all of the stadium’s payment terminals, the ticket office and official club shop.
Traditionally season and member cards have been restricted to stadium access and online benefits but the new system will allow the club to build up a personalised understanding of each season ticket holder.
Cards will soon also allow fans to purchase on the high street at a host of affiliate retailers, who will be announced in due course. The technology behind the system is being provided by FortressGB.
