Red Bull Racing Signs Data Partnership
By Taruka Srivastav | March 28, 2019
Formula 1 team Aston Martin Red Bull Racing has partnered with data warehouse company Snowflake Computing to obtain data in real time.
As part of the deal, Aston Martin Red Bull Racing will use Snowflake’s cloud-built data warehouse to gain a more holistic view of its business. Meanwhile, Snowflake will be provided with marketing opportunities.
Snowflake CMO Denise Persson said: “Formula One racing thrives on pushing the boundaries of performance, which is the same ethos Snowflake operates on with our technology.”
“By providing instant and infinitely scalable access to data when organisations like Aston Martin Red Bull Racing most need it, our customers can put data in the driver’s seat to make quick business decisions and ultimately drive their competitive edge both on and off the track.”
Aston Martin Red Bull Racing’s Head of Technical Partnerships Zoe Chilton said: “A large part of our success is built on our technology and innovation partnerships, and our new collaboration with Snowflake is a continued step toward securing yet another strong Formula 1 season. We are excited to be working with Snowflake to get instant access to insights throughout this racing season.”