Red Bull Sports partnerships

Aston Martin Red Bull Racing names Dita as an eyewear partner

By Shantanu Srivastav | February 16, 2018

Aston Martin Red Bull Racing has announced a new partnership with Dita, designers of innovative eyewear.

As an official eyewear partner, Dita will supply sunglasses to drivers and trackside personnel and its logo will feature in and around the team garage.

Aston Martin Red Bull Racing Team Principal Christian Horner said: “We’re delighted to be beginning a partnership with Dita. Ditas dedication to precision and craftsmanship matches our own, while it has a passion for innovation and materials technology that fits perfectly with the image of Formula One. It’s fantastic to add a stylish new partner to the Aston Martin Red Bull Racing stable.”

Micky Dhillon, CEO of Dita said: “Dita has always had a passion for innovation and automotive performance. We are thrilled to have partnered with Aston Martin Red Bull Racing to develop new products with ingenuity that push the limits of high-end optical craft and design.”

 

Red Bull Sports partnerships