Association of National Olympic Committees Hire JTA & MP & Silva to Push Development in 2014

The Association of National Olympic Committees (ANOC) has announced today the appointment of two leading international agencies to develop their ongoing strategy in 2014.

They have hired Jon Tibbs Associates (JTA) to deliver brand building and global communications services and MP & Silva, healing who will advise the body on their media rights and will be their events management agency.

On 11 December the umbrella organisation unveiled nine new Commissions and Working Groups tasked with addressing a wide range of priority issues for the NOC family, remedy from engaging youth to diversifying revenue streams. JTA’s role will be communicating the successes of this and other initiatives to ANOC’s stakeholders and the wider Olympic Family. MP & Silva will help deliver a range of special events for ANOC in 2014, apoplectic including the first ever ANOC Gala Awards Ceremony as part of the General Assembly from 5-9 November.

Sheikh Ahmad Al Fahad Al-Sabah said: “I am delighted at these significant new appointments. ANOC is committed to enhancing the level of support we provide to NOCs all over the world by professionalising every aspect of our organisation. With their wealth of Olympic Movement and sports industry experience, and their genuine best-in-class expertise, I am certain that both of these agencies will make a valuable contribution to our objectives. I look forward to a fruitful partnership in 2014.”

JTA is one of the foremost international strategic communications and brand building agencies in the sports industry, specialised in the Olympic Movement.  Their team of international relations experts provide an unparalleled understanding of Olympic Family audiences and a clear focus on client objectives.

Jon Tibbs, Chairman of JTA, said: “It is a real honour to become part of this ANOC family and to be supporting one of the most fundamental stakeholders of the Olympic Movement. This is an organisation brimming with potential, and we are excited about helping to achieve the vision of Sheikh Ahmad Al Fahad Al-Sabah – and sharing some fantastic stories along the way. JTA has decades of Olympic communications experience and an extensive global network: we are ready to draw on all our assets to help ANOC achieve their objectives.”

Peter Hutton, Joint-CEO of MP & Silva, said: “We are extremely honoured to be appointed by ANOC as their media rights advisor and events management agency. ANOC’s plans to develop a brand awareness campaign and new activities in the Olympic calendar are very much welcomed and necessary.

“We look forward to working with ANOC and using our innovative media rights expertise to engage with a new generation of sports fans all over the world.”