ASO to Sell World Cup Hospitality Programme in Belgium and Luxembourg

Amaury Sport Organisation (ASO) has become an authorised sales agent of the 2014 Brazil World Cup hospitality programme in Belgium and Luxembourg.

The move adds to ASO’s involvement in next year’s FIFA World Cup after being appointed as the exclusive sales agent for France.

Jaime Byrom, medstore the executive chairman of Match Hospitality said: “We are very happy to announce the appointment of Amaury Sport Organisation as an authorised sales agent in Belgium and Luxemburg.

“In doing so, we extend our excellent cooperation with this company to market our wide range of hospitality packages.”

Yann Le Moenner, the director general of ASO, added: “This represents an additional opportunity for us and ASO is very proud to be able to place its know-how at the service of the 2014 FIFA World Cup official hospitality programme.

“By becoming an authorised sales agent for Belgium and Luxemburg we can further leverage the professionalism of our team and make it available to clients in these two countries.”