Asics Europe Releases Latest Financial Results, Sales Up 13.2 per cent

Japanese athletic equipment company ASICS Europe has continued its growth across the continent by increasing sales by 13.2 per cent between January and September 2011. 

Running footwear sales rose 21 per cent and running apparel 25 per cent. The company also enjoyed significant revenue increases in tennis and indoor sports.

By country, recipe ASICS said Austria, Benelux, UK and Germany enjoyed solid growth. Scandinavia, France, Spain and Poland provided significant double-digit growth, while Russia just missed out on posting triple growth figures.

The release of its latest financial results follows the successful launch of ASICS’ ‘Made of Sport’ advertising campaign, which has been supported by the largest media spend in the company’s history, and the launch of the new 33 collection into the natural running market. 

ASICS has also recently re-signed as title sponsor of the Paris and New York City marathons and announced the signing of Samantha Stosur as its global tennis ambassador. 

Alistair Cameron, CEO of ASICS Europe, said: “During 2011 ASICS Europe has invested heavily, laying strong foundations for future growth that will continue to strengthen our premium sports performance position.” 

“Significant investment has been made in a centrally managed retail organisation; a strengthened performance footwear team; a fully operational apparel design, development and product marketing team; the complete separation of a new, fully integrated business unit focusing on Onitsuka Tiger; and our most impactful and best received media campaign ever. 

“Despite the economic challenges in our region, ASICS Europe is set to continue to outperform the market place as the trusted premium brand.”