Asics Appoints Pitch as UK PR Agency
By Community | February 25, 2011
Performance sporting apparel brand Asics has announced the appointment of Pitch, a sports and sponsorship communications consultancy, as its retained UK PR agency following a competitive selection process.
The brand have made the appointment as it significantly steps up its marketing investment in the run-up to London 2012 Olympic Games after releasing the global advertising campaign “Running releases more than just sweat” at the start of the year.
Asics began 2011 supported by the brand’s largest ever media spend which has increased tenfold from 2010 and includes Asics’ first UK television spots through the new ad campaign, supplemented with increased advertising investment in the sports sections of national press, specialist vertical press and large scale activity in national premium gym chains.
Pitch’s communications strategy will aim to help bring the “Sound Mind, Sound Body” brand ethos of Asics to life for consumers as well as developing PR campaigns to educate consumers about Asics’ expertise in the popular running market and as a sport performance brand that represents innovation, science and true sport.