Asics Announce Eurosport As Broadcast Sponsor
April 5, 2018
Sports brand Asics has named Eurosport as broadcast sponsor.
As part of the agreement, Eurosport will broadcast an exclusive series titled ‘Beyond Champions, Moving Stories of Great’.
Broadcasting on Eurosport 1 and Eurosport 2 from April 4th, the series complements Eurosport’s world-class coverage of some of the greatest sporting events across the globe and provides a unique insight into what it takes to become a champion in these arenas.
The initiative also features a comprehensive digital element including an I Move Me content hub. It will also broadcast exclusive series on Eurosport to star Gael Monfils, Anouk Vetter and Candace Hil.
Viviane Paxinos VP, Advertiser Partnerships at Eurosport said: “We’re truly inspired by the ambition of Asics to get Europe moving and believe their mission perfectly complements Eurosport’s brand values and the outlook of our passionate super fans.
“I’m excited that this partnership brings together one of ASICS’ largest brand campaigns and Eurosport’s innovation and premium audience in over 50 markets. Thefocus on real life athletes reflects our extensive sports coverage and together we are delivering an inspirational campaign with our fans at the heart.”
