Asia’s Legend Fighting Championship Sign Broadcasting Deal with ESPN

November 14, 2012

The Hong Kong-based Legend Fighting Championship has secured a broadcast agreement with ESPN to show content in more than 100 different countries.

Branded as “the Asia-Pacific Championship of MMA,” Legend FC debuted in 2010 and has promoted 10 events in total, with six taking place in Hong Kong and four more in Macau. 

The new broadcast deal begins with the promotion’s upcoming Legend Fighting Championship 11 event, which is expected to feature Mongolian LFC lightweight champ Jadamba Narantungalag (8-2) defending his belt against Japan’s Koji Ando (7-3-2).

Further details on Legend FC 11 and the promotion’s upcoming broadcast schedule are expected to be announced shortly.

“Since our first tournament in January 2010, Legend has been bringing the best of Asia-Pacific MMA to a growing audience,” Chris Pollak, Legend FC co-founder and managing director, stated. “This agreement will give our television and broadband streaming efforts huge new reach into multiple regions around the world, cementing our position as the most widely distributed Asian MMA content worldwide. We look forward to working closely with our partners at ESPN.”

ESPN International is a division of ESPN that includes include television, radio, print, Internet, broadband, wireless, consumer products and event management operations. The company’s stated philosophy to global growth is “to always serve sports fans and be locally relevant to them, with content and products that tap into their great passion and dedication.”

The deal brings Legend FC’s programming to 109 different countries, including Australia and New Zealand, as well as nations throughout the Caribbean, Latin America, the Middle East and North Africa, sub-Saharan Africa and cruise ships in these territories. The partnership last through 2014.

“We’re excited to bring Legend’s combination of a roster filled with elite Asia-Pacific fighters and high-quality production values to ESPN television and broadband channels in more than a hundred countries around the world,” ESPN International Vice-President of Programming Michael Walters stated.