Asian Tour Appoints Former ESPN Star Sports Executive as CEO

February 9, 2012

The Asian Tour has appointed former media executive Mike Kerr as its new chief executive officer with a remit to build its global profile, a statement said Thursday. 

Kerr, who joins Asia’s main golf tour from broadcaster ESPN STAR Sports, will work alongside executive chairman Kyi Hla Han at the Asian Tour’s Singaporeheadquarters from next month. 

“I am looking forward to joining the Asian Tour, which has grown immensely over the past few years,” said Kerr. 

“The Asian Tour is a global brand and these are exciting times for the game at the highest level in Asia. I’m delighted to be a part of it.” 

Han, a former top player who has overseen rapid growth in Asian golf, said the experienced Kerr would also focus on providing more playing opportunities for regional professionals. 

“He has vast senior management experience in Asia and we believe he will add value to what is already a strong management team on the Asian Tour,” said Han. 

Kerr has spent the last 12 years with ESPN STAR Sports, most recently as vice president of affiliate and multimedia sales. 

The Asian Tour expects to hold around 27 tournaments this year, including a number co-sanctioned by the powerful European or American tours.

by Ismail Uddin