Asian Tour appoint new CEO
By iSportconnect | September 1, 2016
A senior sports marketing executive with over 25 years of global experience in management, ed sponsorship, media rights sales, TV production and operations, Burack will lead the strategic and commercial direction of the Asian Tour and head the management team. He will report to the Tour’s Board of Directors.
During the past 19 years, Burack has lived and worked across the Asia Pacific in Hong Kong, Thailand, Australia and Singapore. He has accomplished a successful track record of creating partnerships and profitable business ventures in diverse cultural environments in multiple professional and Olympic sports. In his previous role, Burack was Senior Vice President at Dentsu Sports Asia (DSA), a subsidiary of the Sports Division of Dentsu Inc. of Japan. There, he headed the Television, Media and Sponsorship areas of the agency’s 20-person office in Singapore and oversaw its seven-person sports subsidiary in Kuala Lumpur.
Burack said: “I am very excited to join the Asian Tour, which is one of the leading major international golf organisations in the world. With the recent announcement of its Strategic Alliance with The European Tour, the future for professional golf in Asia is extremely bright. I’m looking forward to working collaboratively with the Asian Tour team, Board of Directors, the players, sponsors, tournament directors, key commercial partner IMG and other stakeholders to further expand the business for the benefit of the Asian Tour players and the game in the region.”