Aser Group Makes Strategic Investment In Sports Data Labs

Aser Group, in collaboration with Eleven Sports, has made a strategic investment in Sports Data Labs (SDL), a technology provider for in-game capture, analysis and distribution of real-time human data.

Aser, Leeds United Football Club’s parent company, will take an active role in the global commercial strategy for the company. Furthermore, SDL will make its debut in team sports with a Leeds United partnership to focus on developing commercial and performance-related opportunities.

Aser’s investment in Sports Data Labs makes the group the single biggest investor in the company.

Aser was founded by Andrea Radrizzani (in photo), who is Chairman of the group as well as te Leeds club.

Aser CEO Massimo Marinelli said:“SDL has been relentless in putting the pillars in place to create an entirely new data stream available for commercialisation in sports. While commercialisation of human data is still in its infancy, we believe the longer-term monetisation opportunities are significant. Our evaluation has concluded that SDL has the right proprietary technology, vision and team to be the leader in this space.”

Mark Gorski, Co-founder and CEO of Sports Data Labs, said:“We are solving foundational issues that are at the heart of what is required to move the human data ecosystem forward. Aser’s commitment will enable us to continue our growth within the sports vertical and focus our efforts on areas that we believe have significant revenue potential for all stakeholders.”