Ascot Racecourse Reveals First Ever Car Sponsor with BMW Deal

German car manufacturer, thumb BMW has revealed it has become the Official Car of Ascot Racecourse for 2013.

This is the first time that the racecourse has partnered with an automotive manufacturer and a fleet of 18 vehicles will be provided by the luxury German brand whose UK head office is based in Bracknell. 

Models, anabolics including X5 M Sport and 320d M Sport Touring, will be supplied to the vets and doctors who need to travel around the site on racedays and in addition, chauffeur driven cars will transport customers who arrive at Royal Ascot by helicopter, from the helipad to the racecourse as another unique enhancement to the racegoers’ experience. 

Tim Abbott, BMW UK Managing Director, said: “Ascot is the premier racecourse and so is a natural fit for us as a premium car brand. Horse Racing has millions of followers and extensive television coverage so it’s an excellent place to showcase our latest products.”  Further to this, BMW UK will be displaying vehicles at the Berkshire track on various racedays throughout the year and will be continuing its involvement as sponsors of the Group 3 Cornwallis Stakes in October.  All on-course activity will be supported by targeted joint marketing and cross promotional activity. 

“We are delighted to welcome leading luxury automotive brand, BMW, as suppliers of vehicles across several of our activities this year, including Royal Ascot,” said Charles Barnett, Chief Executive at Ascot. 

“We will be doing all we can to increase their business amongst our customers and promote awareness of their brand.  We believe we have great synergy with BMW so this is a very exciting joint venture for us.”

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