Ascot Racecourse Ink Three-Year Deal With Harrogate Spring

February 16, 2015

Ascot Racecourse have announced that Harrogate Spring has been designated ‘Official Spring Water Supplier’ at Ascot Racecourse in a three year deal.

Speaking of the deal Juliet Slot, ed Commercial Director at Ascot: “We are delighted to welcome Harrogate Spring Water to Ascot.

“As a brand with refined heritage and spa origins dating back to 1571, the alliance perfectly complements Ascot’s 300 year heritage as a national institution, providing the ultimate stage for the best racehorses in the world.”

The agreement formally starts on Ascot’s next race day on 14th February 2015. The sponsorship arrangement will include a Harrogate Spring Water sponsored race as well as branding on site, print advertising in racecards, in souvenir brochures and in the Royal Ascot Magazine.

James Cain, Managing Director at Harrogate Water Brands, said: “Ascot race days are internationally celebrated events, quintessentially British and synonymous with elegance and style. This sponsorship is a perfect fit for both brands.

“Sponsoring at the racecourse is the first major step in our 2015 consumer campaign and will help reinforce our position as the UK’s number one premium bottled water brand.”