Ascot Name Longines As Official Partner
June 18, 2018
Leading UK racecourse Ascot has named Longines as an Official Partner.
The Swiss watch brand has been an Official Timekeeper of the venue since 2007.
The new agreement will include use of the Longines logo on the Grandstand, with permanent on-course and off-course branding throughout the year.
Juan-Carlos Capelli, Vice-President and Head of International Marketing at Longines, said: “Royal Ascot is known worldwide as one of the most prestigious and stylish sporting events on the calendar, with over 300 years of rich history behind it.
“This enhanced partnership, which sees our brand become an official partner of the racecourse, is, therefore, a perfect vehicle for the promotion of the Longines values – namely tradition, elegance and performance – values which both organisations share.”
