Ascot

New Horse Racing Digital Platform Launched

By Shantanu Srivastav | June 12, 2018

A new digital platform for horse racing fans has been launched.

World Horse Racing is dedicated to telling the story of international thoroughbred horse racing, and will give fans exclusive access to the thrills, glamour and culture of one of the globe’s most enthralling sports.

The coverage will be free to access on Facebook, Twitter, Instagram and YouTube.

World Horse Racing will also focus on racing’s incredible athletes and engaging personalities and is being powered by four key festivals – Ascot and Goodwood Racecourses in the UK, Breeders’ Cup in the USA, and Australia’s Victoria Racing Club.

“Horse Racing has always had the most incredible stories that sit behind the sport,” said Goodwood’s MD, Adam Waterworth, “and World Horse Racing will tell those stories to a new and wider audience.

“In recent years the sport has become increasingly global, and so it seems the perfect time for a collection of the world’s most important festivals to launch a new platform that will enrich the existing fans experience through some real behind the scenes and previously unseen content, as well as introduce racing to a new audience by focusing on the horses, the people, and the sport.”

Neil Wilson, CEO of The Victoria Racing Club, said: “We’re excited to join with Goodwood, Ascot and Breeders’ Cup to showcase the best of horseracing around the world. This is an opportunity to broaden our reach and engage with racing fans globally by highlighting our spectacular race days including the four days of the world-renowned Melbourne Cup Carnival, our events, our equine and human athletes and the people behind it all, to new and existing audiences. World Horse Racing is a must-follow destination for fans seeking original and exclusive stories on and off the track.”

Ascot