AS Roma Football Peroni Roma Serie A Soccer

AS Roma announces partnership with Peroni 3.5

By Community | November 21, 2017

Italian Serie A football club AS Roma has announced a new partnership with Peroni.

Peroni 3.5 will becomes the club’s official beer and main sponsor of ‘Magica Land’ – the new innovative, interactive village dedicated to the club’s fans.

The new Fan Zone will be designed for supporters of all ages, with various entertainment activities on offer.

Luca Danovaro, CMO of AS Roma, said: “The village we are designing will be a test of the marketing strategies and the will of the club to involve more and more fans. We want it to become a true and our point of reference and meeting for our fans on the day of the game.

“Peroni 3.5, among our partners, represents a prestige agreement with a company that, in sports and in the Foro Italico Park, has already built great successes.”

Cristiano Marroni Darena, Peroni Family Marketing Manager, added: “We are very pleased with the closure of this partnership between AS Roma and Peroni 3.5. For our consumers, Rome is a key city we are investing in for the launch of this new beer.”

AS Roma Football Peroni Roma Serie A Soccer