Roma Name Betway As Global Partner
By Shantanu Srivastav | July 11, 2018
Italian football giants AS Roma have named Betway as their Main Global Partner in a three-year deal.
As part of the agreement, the online bookmaker will have its branding carried on the Serie A side’s training kit and will have access to other advertising opportunities at the club.
Betway’s CEO, Anthony Werkman, commented: “We’re very excited to be partnering with a great club like AS Roma, in what is our first partnership in Italian football.
“Roma have a huge fanbase and we hope this three-year deal will give us some great exposure over the course of the next few seasons.”
AS Roma’s Director of Global Business Development and Commercial Operations, Kaitlyn Colligan, added: “We’re delighted to announce Betway as a Main Global Partner and look forward to seeing their name on our training kits this season.
“Betway are a young and ambitious brand with global aspirations and we are excited about working together to offer our fans exclusive competitions, access and insight from behind the scenes at Trigoria.”