AS Roma And Fendi Agree Landmark Partnership
By Community | June 7, 2022
AS Roma are delighted to announce a new two-year partnership with iconic Italian fashion brand FENDI, an agreement that brings two Rome institutions together for the first time.
The world-renowned fashion house, based in the Italian capital, will provide an official wardrobe for the Giallorossi first-team players for both the 2022-23 and 2023-24 seasons, to be worn as the team travel to compete in both Italian and European competitions over the coming campaigns.
“This partnership is another step from the Club towards international excellence, while maintaining a unique sense of Roman heritage,” said Pietro Berardi, CEO of AS Roma.
“What FENDI and AS Roma represent together for the city of Rome, its history and traditions, speaks for itself – and was the main driver of the unique partnership we have created.”
Serge Brunschwig, Chairman and CEO of FENDI, added: “This unprecedented partnership between FENDI and AS Roma originated from the common values and origins we share, celebrating the city of Rome and two firms that were founded here, one shortly after the other; FENDI in 1925 and AS Roma in 1927.”
FENDI’s Artistic Director of Accessories and Menswear, Silvia Venturini Fendi, has designed a range of formal and casual looks for the players that meet the renowned FENDI codes of tradition and innovation, all created with an attentive eye to craftsmanship.
The palette and fil rouge of the collection is dark blue, symbolic of elegance and sophistication, accented with the iconic yellow and red colours of both AS Roma and its city.
The materials are all of the highest quality and are all Made in Italy.
“The idea within this collaboration is to reinterpret FENDI’s and AS Roma’s codes and values creating a meeting point between the sports and fashion world through a common denominator, Roman roots and a strong link to the Eternal City,” Venturini Fendi added.
The FENDI looks will be presented at the beginning of the 2022-2023 Italian season, with an official launch scheduled for the end of August 2022.