ARU and BMW Enhance Partnership to Include Pathway to Gold Program

The Australian Rugby Union (ARU) has agreed an expanded partnership agreement with BMW that will see the car manufacturer involved in the ARU’s national elite development pathway, the Pathway to Gold Program.

BMW become the overall naming rights partner of the Pathway to Gold Program, which includes the BMW Junior Gold Cup, the BMW Australian Schoolboys and the BMW Australian U20s team.

The BMW logo will also feature on the front of the playing jersey of each team.

Australian Rugby Union CEO, Bill Pulver welcomed BMW’s historic partnership: “This is the first time in our sport that we’ve formed a partnership that encompasses our entire Pathways program and we are privileged to have the support of one of the world’s great international brands behind the young men and women who will one day represent the Wallabies and our Sevens teams.”

Stuart Jaffray, BMW Australia’s General Manager of Marketing said: “As the driving force behind the Wallabies of today, it only makes sense that we extend our support to encompass the Wallabies of tomorrow.

“BMW’s support of the Pathway to Gold Program underlines our ongoing commitment to Australian Rugby and the broader playing community, from grassroots to the elite level.”

{jcomments on}