Arsenal Sign Three-Year Indesit Partnership
May 4, 2011
English Premier League soccer club Arsenal have agreed a three-year partnership with home appliance manufacturer Indesit in a multi-million pound deal, according to the club.
Under the terms, Indesit will work with the north London club as it looks to drive business in the UK and throughout Europe.
The news comes as another boost after Deloitte claimed Arsenal earned some £44m (US$72.67m) in commercial revenues last season, just over half of the £81.4m ($134.4m) earned by Premier League rivals Manchester United.
Tom Fox, Arsenal’s chief commercial officer, stated: “The Arsenal name is known and recognised around the world. It is synonymous with an attractive style of play, a youthful team, innovation, tradition and winning. These values are immensely powerful for our partners and provide them with a platform to both differentiate their brands and connect them on a meaningful level to our fans and potential fans around the world.
“The more we understood about Indesit’s approach to the market, their company values and plans for growth, the more we both realised how a relationship with Arsenal could benefit both parties.”
Vinai Venkatesham, Arsenal’s head of global partnerships, added: “I’m delighted to welcome Indesit on board as an official partner of Arsenal. We’ve enjoyed working closely with Indesit to put together a partnership to best suit both organisations and I look forward to working just as closely with them in the years ahead to maximise the potential of our relationship.”
Indesit brand marketing director, Marco Rota, said: “Arsenal Football Club has values linked to our brand, which is why we are particularly happy to sign an agreement with a partner with so much popularity, not only in the UK but all over Europe too. Arsenal is one of the greatest football teams in the world and we’re looking forward to enjoying a successful partnership together.”