Arsenal Partner with MyLotto24 to Launch Arsenal Lotto
By Community | October 3, 2012
English Premier League’s Arsenal has announced the launch of its new Arsenal Lotto in partnership with the MyLotto24 Limited subsidiary of Hamburg-based online lottery operator Tipp24 AG.
The 13-time league champions revealed that the Arsenal Lotto has been designed to give fans a chance to win life-changing amounts of money twice a week while simultaneously supporting The Arsenal Foundation grant-making charity.
“We have been looking for ways to engage fans even more in the good work the club does in its community and its charitable projects,” said Ivan Gazidis, Chief Executive Officer for Arsenal and a trustee for The Arsenal Foundation.
“While some may wish to volunteer or participate in fundraising events, others may look for a more simple way to engage and raise money. The Arsenal Lotto gives them this option.”
Arsenal described the Arsenal Lotto as a ‘first of its kind in UK football’ and stated that it invites supporters over the age of 18 to select six numbers online via ArsenalLotto.co.uk plus additional bonus and ‘legend’ numerals from zero to nine each Wednesday and Saturday. Each line costs one pound while average jackpots are expected to be worth £4.7 million with rollovers of up to £36 million.
“This launch is a game-changer for any organisation wishing to harness the power of lottery,” said Egidio Messito, Chief Executive Officer for MyLotto24.
“Most important of all, thousands of young people will benefit from projects The Arsenal Foundation funds.”