Arsenal Partner with Foreign Exchange Company
October 24, 2014
Arsenal FC has signed an agreement with foreign exchange company Markets.com, generic who will become an Official Partner.
Named as Arsenal’s official Forex, physician CFD and Binary Trading Partner, Markets.com will activate the Partnership in a number of territories, with a particular focus on Asia where the Gunners have strong support following recent pre-season tours and sustained digital fan engagement.
The agreement will afford Markets.com the right to develop cross-promotional and marketing activities, including presence across Arsenal’s extensive digital media channels. In addition, Markets.com will have access to match day hospitality at Emirates Stadium to offer exclusive experiences to their key clients.
Francisco Rodriguez, Markets.com’s Director of Business Development, Asia Pacific said: “We are proud to be partnering with Arsenal, who are one of the world’s leading football clubs. Like Markets.com, Arsenal are a globally recognised brand who manage their business with transparency and integrity, consistently competing at the highest level.
“Partnering with Arsenal at this point in time is extremely exciting as we are focused on expanding throughout Asia and specifically in China, where Arsenal has such a large and growing fanbase.”
Speaking about the partnership, Arsenal’s Chief Commercial Officer, Vinai Venkatesham, said: “We are delighted to be partnering with Markets.com, a leading brand in their sector, for both this and next season. Asia is a key growth market for the Club in which our fanbase continues to grow rapidly, and we look forward to working closely with Markets.com in this region in particular.”
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