Arsenal Names Bank As Official Partner In Egypt
By Shantanu Srivastav | August 10, 2018
English Premier League club Arsenal has signed Banque du Caire as its official partner in Egypt.
As part of the three-year agreement, Banque du Caire will issue co-branded Arsenal credit and debit cards in the local market. Banque du Caire will also have access to Arsenal’s first-team players and club legends to generate content and develop marketing campaigns.
Vinai Venkatesham, Arsenal Chief Commercial Officer, said: “We are delighted to be partnering with Banque du Caire, our second official partner in Egypt. We have huge support in Egypt with more than 2.5 million followers on Facebook. We look forward to developing some exciting initiatives together for both Arsenal and football fans in Egypt.”
Tarek Fayed, Chairman and CEO of Banque du Caire, said: “Arsenal is one of the world’s most renowned football clubs, and we are exceptionally proud to be associated with them. They share a number of Banque du Caire’s most important values, especially our unique sense of heritage and history.
“The partnership is set to be mutually beneficial for both parties as we work together to drive engagement for our clients, staff, and Arsenal fans across our nationwide footprint.”