Arsenal Ink Three-Year Carlsberg Deal

December 2, 2014

English Premier League club Arsenal have announced a three-year exclusive deal with Carlsberg UK who will supply a range of alcoholic beverages within Emirates Stadium.

The agreement will see Carlsberg’s lager, ale and stout products on sale for fans on match days and during other events held at Emirates Stadium.

Simon Martin, Carlsberg’s Regional Sales Director London & the South East said: “Carlsberg is proud to enter into this relationship with Arsenal, a club with a strong tradition and rich heritage like our own brand and company.

“This will allow us to provide Arsenal supporters at Emirates Stadium with Carlsberg products as part of their matchday experience and further cement our position as the beer brand of football.”

Arsenal’s Chief Commercial Officer, Vinai Venkatesham, said: “We’re delighted to announce this new deal with Carlsberg, a brand with a long and successful association within football.

“We are pleased to be able to continue to offer our fans a wide range of Carlsberg beverages to enjoy at Emirates Stadium for the next three seasons.”