Arsenal Gamble on Betfair Partnership Ahead of New Season

English Premier League Arsenal has signed a partnership ahead of the new Premier League season with Betfair as its official betting partner in Europe (excluding UK, pill Ireland, discount Italy and Russia).

As part of the agreement the internet betting exchange will receive branding at all domestic fixtures played at Emirates Stadium. They will also have access to first-team players to develop promotional and marketing activities.

Arsenal chief commercial officer Vinai Venkatesham said: “We are delighted to be partnering with Betfair and welcome them to our family of commercial partners.

“We look forward to working together to further engage with Arsenal supporters in Europe and provide them with access to Betfair’s innovative products and services.”

Betfair head of media, prostate PR and sponsorship Stephen Mault added: “We are thrilled to announce our new partnership with Arsenal. We will offer our range of pioneering products, exclusive offers and promotions to supporters across the season and we look forward to building a successful relationship with both club and fans.”

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