Arsenal Football Club seals cryptocurrency partnership with CashBet Coin
January 24, 2018
Premier League club Arsenal has announced a new partnership with cryptocurrency CashBet Coin.
The deal, which makes CashBet Coin the Gunners’ exclusive and official blockchain partner, sees the north London club become the first major team in world football to officially partner with a cryptocurrency.
The agreement is set to give the cryptocurrency’s brand prominent placement courtesy of in-stadium advertising channels during Premier League fixtures at the Emirates Stadium.
Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said: “We are pleased to welcome Cashbet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency.”
Dr. Mike Reaves, CEO and Founder of CashBet, added: “With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players.
“We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.
“Designed specifically for iGaming, CashBet Coin will improve the online experience for real money, casino, social, skill-based, eSports and sports betting players through increased trust and transparency, faster payouts, reduced fees and dedicated player protection.”
