Arsenal

Arsenal FC Signs Content Agreement With National Geographic Partners

May 7, 2019

Arsenal FC has signed a branded content deal with National Geographic Partners.

The partnership will create new storytelling content to highlight the tourism opportunities which Arsenal’s Official Partner Visit Rwanda has to offer.

The creation of these stories will utilise National Geographic’s photographic and storytelling capabilities to tell the story of Rwanda to National Geographic’s audience around the world, which will be available on the National Geographic digital and social travel platforms.

Arsenal Commercial Director Peter Silverstone said: “We are extremely excited to work with National Geographic Partners to showcase the unique opportunities that Rwanda has to offer. For over 130 years, National Geographic has been inspiring millions of people all over the world through groundbreaking storytelling from the best and brightest scientists, explorers and photographers. This new partnership will provide the perfect platform to share Rwanda’s story, and the incredible experiences the country offers.”

Chief Tourism Officer of the Rwanda Development Board, Belise Kariza said: “Rwanda is one of the most beautiful countries in the world and we are excited about sharing our story and rich natural heritage with the global National Geographic community.  The Visit Rwanda partnership with Arsenal Football Club and the creation of this new platform will inspire more travellers and adventurers to look to Rwanda as their top travel destination. We look forward to welcoming them.”

 

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