Arsenal & Bodog Announce Partnership Deal
August 15, 2013
Arsenal has announced Bodog as its official Asian betting partner in a three-year, multi-million pound deal.
The partnership follows in the wake of the Premier League club’s successful summer tour of Indonesia, Vietnam and Japan.
Bodog will be able to develop marketing initiatives and consumer promotions, generate content with members of Arsenal’s first-team squad and take advantage of the Club’s database to provide Asian fans with tailored betting offers.
Vinai Venkatesham, head of global partnerships at Arsenal said: “Our tours give our fans beyond the UK a great opportunity to see the team in action, and this Asian tour was no different with our first-team squad playing in front of hundreds of thousands of passionate supporters.
“As our fanbase in Asia continues to grow rapidly, working in partnership with companies like Bodog who have long-term roots in the region, provides a strong platform to further engage with Arsenal fans in Asia.”
Izhar Biran, Bodog’s marketing director, added: “The Premier League’s popularity in Asia is well-documented and some clubs have been quicker than others to realise that potential.
“Arsenal has been particularly pro-active in the region for a number of years and the recent tour only serves to highlight that point. The trust and loyalty both Arsenal and the Premier League stand for makes this the perfect partnership to continue the phenomenal growth of the Bodog brand in Asia.”