Armada Sports to Elevate Robert Greenway to Board of Directors
October 7, 2011
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Armada Sports & Entertainment, Inc., a subsidiary of Domark International, Inc. have announced that it has appointed Robert M. Greenway to the Board of Directors from October 1, 2011.
Robert M. Greenway has had a distinguished career in sports television at industry leaders, including ABC Sports, ESPN, HBO, and Golf Channel. Robert is a North Carolina native who received his B.A. and JD degrees from the University of North Carolina.
Following a tour of duty in Vietnam he worked for a law firm but then decided to change careers. He broke into television as a daytime log coordinator for ABC Television in New York. He rose rapidly through the ranks and joined ABC Sports, headed by the legendary Roone Arledge, just in time for the Montreal Olympics in 1976. He became a manager of program planning and sports production, supervising tasks as varied as program scheduling, development, and management of live sports events. He moved to ESPN soon after that launched. As Director of Program Administration Bob was in charge of program acquisitions and operations, and was the man who brought Australian Rules Football to the U.S.
Bob then joined HBO as Vice President of Sports Programming, where he developed and managed the Sports Department budget, closed the acquisition deals, and developed new programming. He negotiated agreements with sports organizations ranging from the all-England Lawn and Tennis Club (for Wimbledon) to the International Boxing Federation.
Bob left HBO to launch the Golf Channel. As Senior Vice President of Programming, Production, and Operations Bob hired and led the team that developed, produced, created, and implemented the live events, studio shows, and taped programs that enabled the channel to grow from a startup to a worth of over $2 billion. Bob also supervised the design and construction of Golf Channel’s studio, which was the first fully digital facility in the United States. Bob was a key strategic member of the senior management team, and oversaw all of the programming, production and operations for the channel.
Before retiring from Golf Channel Bob was promoted to Executive Vice President of Programming, Production and Operations. In that position he managed Golf Channel’s relationship with the sports organizing bodies, including the PGA TOUR, LPGA, PGA of America, USGA, PGA European Tour, etc. He developed the strategic plans for his departments, managed all budgets, led rights and other contract negotiations, and supervised development, live production, acquisitions, and international sales.
R. Thomas Kidd, CEO of Armada, added: “I am pleased to announce Bob Greenway to the Board of Directors of Armada Sports as a valued member of our team. Bob has had a distinguished career, one that we believe will contribute significantly to the execution of our sports projects.”