Arizona Coyotes Agree Long-Term Deal With mix1

National Hockey League (NHL) franchise the Arizona Coyotes has announced a long-term partnership agreement with mix1.

As part of the deal, mix1 will be designated as the Exclusive Nutritional Drink of the Arizona Coyotes.

The partnership will take effect immediately, with the Coyotes’ exclusive suite level club being renamed “mix1 Club”.

mix1 Club will be prominently featured with new brand integration including entry and directional signage leading guests into the club and the club’s interior, as well as on tickets and passes required for club admission.

In addition, mix1 will be integrated into arena signage, radio broadcasts, paw patrol sponsorship, and will sponsor Arizona Coyotes youth sports programs to build awareness of its brand through community involvement.

“We are very pleased about our new partnership agreement with mix1”, said Coyotes Co-Owner, President and CEO Anthony LeBlanc.

“mix1 is the perfect partner to secure the naming rights to our prestigious suite level club in Gila River Arena and participate in many other branding opportunities. mix1 is a brand that produces and promotes great tasting natural nutritional products and a healthy lifestyle.

“Our partnership will raise awareness about their brand and their nutritional drinks with all Coyote fans.” 

“mix1 is committed to expanding our brand with leading partners such as the Arizona Coyotes in order to drive greater consumer product awareness in our local backyard,” said Cameron Robb, CEO of mix1.

“Our goal has always been to drive sales through marketing initiatives that are deep rooted in local communities, which will ultimately enhance the long term growth of our brand.

We choose to align our brand with partners who are concerned about healthy lifestyles of local people. Coyotes team members, fans and management care about its youth as well as the parents that support them.

“mix1 chooses to get behind any partner that wants to instill positive lifestyle change including the importance of nutrition and exercise and for that we choose to support the Arizona Coyotes.”