ARD to Broadcast Live from the BMW Berlin-Marathon
August 12, 2013
SportA, help the sports-rights agency of ARD and ZDF has secured the national media rights for the BMW Berlin-Marathon.
German public broadcaster ARD and the regional broadcaster Rundfunk Berlin-Brandenburg (RBB) will report live from the event which starts on September 29. ARD will take exclusive rights of the event from 2014.
The four-year deal was brokered by Infront Sports & Media, the marketing partner of event organiser SC Events.
Axel Balkausky, Sports Coordinator at ARD, said: “Endurance competitions in Germany inspire and enthuse more people every year – whether as a participant or spectator. We are taking this popularity into account by including this globally recognised marathon event in Berlin as a top national event in our sports programming.
“We are convinced that this race in the unique setting of the capital will fascinate many of our viewers this year.”
Jürgen Lock, General Manager of SCC EVENTS, commented: “The coverage on public television underlines the importance of the BWM BERLIN-MARATHON in the German sports landscape.
“We look forward to working with ARD and to providing our event, as one of the best of its kind on a global scale, and its partners with an even greater presence Germany-wide. We are sure to inject even more people with marathon fascination via this platform.”