ARD & ZDF Renew German Athletics Association Deal
By Community | August 10, 2012
German Broadcasters ARD and ZDF have secured rights to the German Championships in Athletics until 2016.
The contract was signed by the German Leichtahletik Association (DLV) with SportA, the sports rights agency of the two public broadcasters. The contract would have expired after the Olympic Games in London, where the German athletes currently with five medals – including the Gold discus thrower Robert Harting – proved to be very successful.
For ZDF sports director Dieter Gruschwitz performances like this have prompted the station to renew their contract with the DLV.
“Robert Harting is a giant – even for viewers. This has provided record ratings shown in his Olympic victory from this awareness alive, the new contract. between DLV and ARD / ZDF. ‘