ARAMARK and Convivas Brasil Named Food & Beverage Concessionaire of 2014 World Cup

The organisers of the 2014 World Cup in Brazil and FIFA have announced that ARAMARK, viagra a global company who provide professional services, discount and Convivas Brasil, who have a diverse range of stadium services, have been selected as the Food and Beverage Concessionaire of the 2014 World Cup.

On top of this the companies will hold the same title for the FIFA Confederations Cup in 2013.

The two will manage concessions and workforce catering at six Confederations Cup stadiums and 12 World Cup arenas.

FIFA’s Marketing Director Thierry Weil said: “The matchday experience of fans at the FIFA Confederations Cup and FIFA World Cup is of utmost importance to FIFA and the Local Organising Committee (LOC).

“Having such experienced partners working with us will ensure that fans attending the stadia have a high quality choice of food and drink. But equally important is the large number of jobs which are being created by ARAMARK and Convivas in Brazil.

“The food and beverage operation gives us the opportunity to employ and train thousands of Brazilian workers with the aim of leaving a positive legacy in the food services industry in the Host Nation”.

The partnership is said to create 6000 jobs for the Confederations Cup, rising to 10,000 for the big event in 2014.

“The FIFA World Cup is one of the world’s most prestigious sporting events and we are honoured to be awarded the opportunity to manage the food and beverage services for it and this summer’s FIFA Confederations Cup,” said Marc Bruno, President of ARAMARK Sports and Entertainment.

“We look forward to utilizing our global culinary insights and expertise and working with FIFA and our partner, Convivas, to develop a world-class menu that enhances the experience for football fans attending the matches”.

Pedro Lima, head of Convivas Brasil added: ”We are delighted with the opportunity of working with ARAMARK and FIFA on this project, as significantly, it will set high standards for the industry and improve fans’ perception of the level of services offered in Brazilian stadia.”

The menu will have a variety of international options as well as classic Brazilian dishes, giving visitors the chance to try out some local cuisine.