Football Indian Super League Soccer Sponsorship

Apollo Tyres named official partner of Indian Super League

By Shantanu Srivastav | December 15, 2017

Indian tyre brand Apollo has been named as an official partner of the Indian Super League (ISL) and will cover the remainder of the 2017/18 season.

As part of the agreement, Apollo will launch a range of activations across host cities to drive fans’ engagement in the ISL.

Apollo tyres already boasts partnerships with English Premier League clubs Crystal Palace and Manchester United, as well as German Bundesliga outfit Borussia Monchengladbach.

Satish Sharman, president of Apollo Tyres in Asia Pacific, Middle East and Africa, said: “We are looking at leveraging on the organically growing and fast adoption of football as a sport in India, and the Indian Super League is the best platform for that.

“Football being the key element of our brand building strategy across geographies, it will be our endeavour to work at the grassroots level of football.”

Football Indian Super League Soccer Sponsorship