Digital sportsbiz

APEX CAPITAL Names Luis Vicente As Chairman

By Taruka Srivastav | November 1, 2021

Luis Vicente has been appointed as the Chairman of APEX CAPITAL.

The Portuguese C-Level Executive has extensive experience in the sports industry, with a 28- year history of innovation and commercial growth, supporting brands, athletes, teams and government bodies, returns to Portugal and joins APEX after a spell as CEO of Global Sports Media Group Eleven Sports. In his recent professional career, he was part of FIFA Management Team as the football governing body first ever Chief Digital Transformation & Innovation Officer, with responsibilities for the implementation of new technologies, for the Gaming and esports area, for Data and BI as well as the digital and content areas.

The Portuguese has previously worked with some of the world’s biggest brands, leaders in football and motorsport. He began his career in talent management, representing Luís Figo and Ronaldo Nazário, among other world-class athletes and since then he has been following a unique career in the world of sport, having held leadership positions at clubs such as Manchester City and Valencia CF and providing strategic guidance to clubs such as Real Madrid or AC Milan, global sports organizations such as La Liga and other major brands in global sport such as Red Bull, Ferrari or Lotus. APEX Capital was founded by Formula E 2020 season Champion, António Félix da Costa and António Caçorino, is a platform born at the heart of the sports world, created to offer exclusive investment opportunities to athletes.

With almost 1 year of existence and 7 operations closed, APEX Capital has been positioning itself in the industry for its innovative vision and concept, offering athletes a platform of exclusive investment opportunities, as well as all the monitoring and advice in order to convert the opportunities in successful businesses. Apex has a unique philosophy, highlighting all the potential that a professional athlete has to become a lead investor and entrepreneur.

António Félix da Costa, Co-founder Apex Capital, said: “We’ve known Luís for many years and we share a similar view on the role and potential of high competition athletes as entrepreneurs. We are going through a transition of power in the Sports Eco-System and we all feel that Athletes and Fans should have a more relevant role to play. Through Apex, we will also invest in innovative and disruptive concepts in the field of sport and we are sure we can play our part on the growth the athlete entrepreneur movement. “

Mitch Evans, Co-founder Apex Capital, said: “Apex has been bridging Athletes and investment opportunities for the past 12 months, carving a new entrepreneurial path for professional athletes who have the appetite to position themselves as strategic investors in the sports and entertainment ecosystem. We strongly believe Luís Vicente will play a clinical role as part of our executive committee, Luís has been vocal about the entrepreneurial athlete concept for many years, that will certainly bring Apex a competitive edge.”

António Caçorino, CEO Apex Capital said: “It’s a privilege to be able to count on Luís in this growing phase of our business. All your experience, network and know-how are undoubtedly an asset to Apex and our ambitions”

Luís Vicente, Chairman Apex Capital said: “I have known and admired António Felix da Costa for many years and have been following the exciting path of Apex Capital over the past 12 months. I defended for many years that athletes have a much greater role to play in the sports industry, and projects like Apex Capital clearly demonstrate the growing influence of athletes as entrepreneurs. In the United States we have witnessed the development and maturity of several similar initiatives with visible exciting results and I believe that the potential for the development of similar initiatives more focused on the European market is massive, which adds even more value and scalability to the Apex Capital project. It is a great pride to be part of this project and to be part of a fantastic work team. I am really excited to start contributing for a journey I really believe in”

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