Anurag Dahiya Appointed ICC Chief Commercial Officer
January 30, 2020
The International Cricket Council has appointed Anurag Dahiya as their new Chief Commercial Officer.
Dahiya joins after spending nearly six years with Singtel, where he was most recently the Head of Content and Media Sales. Prior to this Dahiya had spent more than 13 years with STAR Sports.
ICC Chief Executive Officer Manu Sawhney, stated: “I am delighted to welcome a commercial leader of Anurag’s calibre to the ICC. He brings extensive experience across the commercial, content and media rights functions that are so important if we are to achieve our long-term ambition for global growth.”
Dahiya said in the announcement: “It is an honour for me to be joining the ICC at such an exciting time. I am looking forward to working with the team to ensure cricket is optimally placed to make the most of the opportunities presented to us by a fast-changing media and sponsorship landscape.”
The ICC added: Anurag brings more than two decades of commercial experience from Asia’s fast growing media industry, most recently as Head of Content and Media Sales at Singtel, Asia’s leading telecommunications group, where he has driven significant financial results and seen sharp market share growth. At Singtel, Anurag was also responsible for conceptualising and implementing the video content strategy and managing content operations for Singtel’s IPTV and OTT video platforms.
