Anthony Joshua signs partnership with JD
October 27, 2017
Anthony Joshua has signed a multi-fight partnership with JD, who become the heavyweight boxer’s official sports retail partner.
Joshua is set to spearhead JD’s investment in British boxing which sees the high street sports fashion retailer support the sport from grassroots to the biggest world title fights.
JD will receive exclusive branding, content and activations with AJ and his team. The reigning IBF and WBA champion will also feature in JD’s boxing magazine show JD Undisputed.
Joshua said of the agreement: “I’m buzzing to partner with JD. I have been a customer since I was a kid. I’m really looking forward to working with the guys on a range of projects to help young people achieve their full potential whether that be in boxing, music or whatever their passion is.
“I can’t wait to put on a show for the team Saturday night.”
Big welcome to @JDOfficial as an official partner, good to link up during such an important time for British boxing! #JDUndisputed pic.twitter.com/X6OaBSnOpA
— Anthony Joshua (@anthonyfjoshua) October 26, 2017
The deal with AJ and JD comes ahead of this weekend’s bout against Carlos Takam at the Principality Stadium, Cardiff.
JD Group Marketing Director, Stephen White, added: “JD are delighted to announce our sponsorship of Anthony Joshua, MBE and support his journey to become the undisputed world heavyweight king. AJ is the perfect ambassador for JD.
“The brand is in his veins. He personifies what we are all about and specifically what young people can achieve with their swagger, hard work and dedication. JD is a unique brand, rooted in our communities and we believe that working with AJ we can do something really special that will help inspire and give opportunities to the next generation.”
