Annika Sorenstam Renews Callaway Golf Sponsorship
November 19, 2012
Callaway Golf Company and LPGA legend Annika Sorenstam have agreed to extend their long-running partnership through 2016.
The LPGA Hall-of-Famer and 10-time major winner has been with Callaway Golf her entire professional career. She will continue to play Callaway equipment, wear its headwear and sport the company logo on her left sleeve. Annika will also continue to appear in Callaway advertising campaigns and at customer appreciation events. This week Annika is playing in the Callaway Pebble Beach Invitational.
“Annika is a tremendous ambassador for the Callaway Golf brand, both on and off the course,” says Nick Raffaele, VP, Global Sports Marketing, Callaway Golf Company. “She’s not only one of the greatest champions in our sport’s history, but also an example for all professional athletes as she’s devoted the next phase of her career to making a difference and giving back.”
“Callaway has been a trusted partner of mine for nearly 20 years,” says Annika. “It’s a special company and I’m honored we’ve enjoyed such a long relationship together. Callaway equipment was an integral part of my success on the course and now we also share their proprietary, cutting-edge fitting technology at our Callaway Performance Center at my Academy. Their support of my Foundation’s junior golf events around the world has been incredible as well.”
Since stepping away from competitive golf in 2008, Annika has turned her attention to raising her two young children and building her ANNIKA-branded businesses. They include the ANNIKA Foundation, ANNIKA Academy, ANNIKA Course Design and more.