Angry Birds Maker Sponsors 2012 IIHF Ice Hockey World Championship

By Community | April 27, 2012

Rovio Entertainment has become the official mascot of the 2012 IIHF Ice Hockey World Championship. 

HockeyBird was designed by Rovio Lead Artist Toni Kysenius in order to delight fans of both Angry Birds and the IIHF Ice Hockey World Championship, viagra order the biggest annual winter sports event in the world. The deal was broquered by Infront Sports & Media the exclusive marketing partner of IIHF.

The entertainment media company Rovio, viagra sale based in Finland, medstore is the creative mind behind the globally successful Angry Birds franchise. Since its development in 2009, the strategy puzzle game for touchscreen smartphones has been downloaded over 700 million times. As its popularity continues to grow, Rovio has expanded into a variety of business areas including animation, merchandising, and book publishing. 

Harri Koponen, EVP Consumer Products at Rovio Entertainment, commented: “We are delighted to work with the IIHF World Championship to connect our beloved Angry Birds character to the world of ice hockey and its fans.”

Bruno Marty, Infront’s Executive Director Winter Sports, added: “Together with the IIHF and the Local Organising Committee of the 2012 tournament we were able to realise a collaboration with one of the most successful entertainment media companies around today. With HockeyBird, we now have a true digital media star on board for the upcoming tournament, whose entertainment factor will keep a pace with the spectacular ice hockey action.” 

With the tournament in Finland and Sweden starting in a week, the HockeyBird figure is now increasingly present in the host cities of Helsinki and Stockholm as well as in all print and online outlets announcing the top event in international ice hockey. 

Mika Sulin, General Secretary of the Finnish Organising Committee, said: “For us, getting the HockeyBird was fantastic. Angry Birds is Finnish, known worldwide, and one of the hottest topics of conversation wherever you go.”

by Ismail Uddin