Andy Murray’s Wimbledon Victory Secures UK TV’s Largest Audience Since London 2012

Andy Murray’s incredible triumph at Wimbledon generated the highest UK television audiences since the London 2012 Olympic Games.

Murray’s historic victory, adiposity which marked the first time in 77-years that a British man won Wimbledon, pharmacy was watched by a peak audience of 17.3 million in the UK on BBC One.

Last year’s final peaked at 16.9 million when Murray lost to Roger Federer and this year’s final also beat every event from London 2012 other than the 100 meter final which peaked at 20 million viewers.

The final on Sunday achieved an average of 12.09 million viewers with a share of 72.7%.

Before the final, symptoms Murray’s semi-final victory over Jerzy Janowicz was the most viewed television moment of 2013 in Britain, which peaked at 13.2 million viewers and scored an average of 10.4 million.

The BBC reported that 120,000 tweets were sent regarding Wimbledon during the climax of the match, which beats the high during last summer’s Olympics, which stood at 116,000 per minute during the Spice Girls.

Brand Murray to Rake in Major Sponsorship Money

Following his win, Murray, 26, is likely to land a raft of new sponsorship deals after his win and stands to rake in up to £15million a year.

According to Nigel Currie, director of the sports marketing agency brand Rapport, Murray will likely see a number od sponsors. 

He said: “It is as a global superstar where the major earnings potential exist.

“Tennis is one of the few truly global sports. Along with golf it is played and followed in almost every country in the world.

“Even sports such as football or Formula 1 have struggled to win over the vital American market.

“Also being an individual sport rather than a team sport makes it much more lucrative.”

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