Amstel Expands Sponsorship Deal With Conmebol
November 21, 2019
Amstel have expanded their current sponsorship deal with Conmebol to include the Copa Sudamericana.
The beer company, owned by Heineken, are already sponsors of the Copa Libertadores, South America’s ‘Champions League’ and the UEFA Europa league. The new deal will run until 2024.
Juan Emilio Roa, Conmebol’s Commercial Director, said: “We believe that this agreement is a sign of the growing interest from sponsors in South American football and its international exposure.