Amir Khan Employs M&C Saatchi Sport & Entertainment to Broaden Profile

September 7, 2011

Amir Khan, cough current IBF and WBA Light Welterweight boxing champion has appointed M&C Saatchi Sport & Entertainment as his personal public relations agency.

Khan needs the agency’s help in positioning him as a major sporting personality beyond the world of boxing.??M&C Saatchi Sport & Entertainment have been given the responsibility for increasing his profile across a wide range of media.

The agency will also provide strategic media advice to his management team with a view to further developing his commercial potential.??

Khan first made his name winning a silver medal as a Lightweight at the 2004 Athens Olympics and in 2009 he became the third-youngest Briton to win a world title at the age of 22. ??

The M&C Saatchi Sport & Entertainment already have a impressive portfolio which includes Coca-Cola, Reebok, Castrol and The Football Association and have worked with talent including Cristiano Ronaldo, Lewis Hamilton, Wayne Rooney and Mark Webber.

M&C Saatchi Sport and Entertainment was voted Sports Agency of the Year for three years in a row from 2008 to 2010 at the annual Sport Industry Awards.

Steve Martin, CEO of M&C Saatchi Sport & Entertainment, said: “We are thrilled at the prospect of working with one of British sport’s true superstars. Over the coming years, Amir has the potential to become one of the best known personalities in British sport. We will do our utmost to provide the necessary support and advice to help him to achieve this.”