American Express Becomes NBA Marketing Partner

December 21, 2010

American Express have teamed up with the National Basketball Association (NBA) to become a key marketing partner in a new multi-year deal.

The credit card company will also support USA Basketball, the Women’s National Basketball Association (WNBA) and the NBA Development League under the terms of the new agreement.

The deal is not the first of its kind between the two parties after the NBA did previously have a long-standing marketing partnership from 1995 to 2005. A multi-year contract has been confirmed though the exact duration and financial details behind the deal were not disclosed.

As the league’s official credit card partner, American Express will offer card members special deals and access to games and other events.

Courtney Kelso, vice-president of global sponsorships and marketing at American Express stated: “From the array of spectacular young talent, to the growing international market, enthusiasm and excitement with the NBA is at an all-time high

“We’re proud to be the official credit card partner of the NBA to provide our card members with access to tickets and unique experiences with the NBA, USA Basketball, Women’s NBA and NBA Development League to enhance their passion for the game,” Kelso added.