Amazon Skate into New Partnership with Andy McDonald

Amazon has entered the skateboarding market by putting its money behind a noted pro skateboarder.

The Seattle-based company announced it’s financially backing Andy McDonald, a pro skateboarder known for his wild tricks in the X Games.

The company says McDonald will recommend products on Amazon’s site and give skating tips. A spokesperson for McDonald refused to comment on the financial terms, according to Bloomberg News.

The move comes in conjunction with with launch of a new action sports section on Amazon, selling skateboards and other active items.

It’s a new arena for the online retailer. Amazon’s logo will appear alongside other companies including Sony, Airwalk shoes and Clif energy bars on McDonald and his gear.