Amazon Buys Naming Rights To Seattle’s KeyArena
June 26, 2020
Amazon has bought the naming rights to Seattle’s KeyArena and will change the name to Climate Pledge Arena.
Amazon announced its Climate Pledge initiative last year as the company promised to become net carbon neutral by 2040.
The 18,100-seat venue is undergoing a $930 million reconstruction project and will be home to Seattle’s new NHL team and the WNBA’s Seattle Storm, with a scheduled opening in Summer 2021.
Amazon CEO Jeff Bezos said in a statement. “We’ve secured naming rights to the historic arena previously known as KeyArena. Instead of naming it after Amazon, we’re calling it Climate Pledge Arena as a regular reminder of the importance of fighting climate change. We look forward to working together with Oak View Group, a new Climate Pledge signatory, and NHL Seattle to inspire global climate action.”
The arena’s location in the lower Queen Anne neighborhood is just blocks from Amazon’s headquarters in Seattle and other offices for Google, Facebook, Apple, and more. The naming rights are part of expansion of the company’s footprints in sports as previously it has struck several streaming deals.