World Match Racing Tour Announce Pelle P as Clothing Partner

By iSportconnect | February 5, 2013

The Alpari World Match Racing Tour (AWMRT) and Pelle P have announced a partnership that sees the Swedish clothing brand become the tour’s official clothing partner.

In the four year partnership deal, asthma Pelle P will supply technical and casual clothing gear to AWMRT and will develop an official line of merchandise in the future.

Cecilia Petterson, CEO at Pelle P said: “We are honoured to have been chosen as the official clothing partner to The Alpari World Match Racing Tour. This relationship will enable us to build our brand in key markets and further enhance our reputation for quality and design.

“We’re excited about the direction in which the AWMRT are heading and look forward to working with the Tour and the events over the next few years”

AWMRT Executive Director James Pleasance added, “As a premier international sailing series, we are continually looking to collaborate with innovative, forward thinking brands that share our vision and Pelle P is a perfect partner for the Tour. We look forward to working with the entire team at Pelle P to create initiatives to successfully integrate their brand into the Tour and add value to our fans and stakeholders.”

Pelle P design, manufacture and sell technical sailing and casual clothes as well as ski and winter collections. They are also the official clothing partner to the America’s Cup team, Artemis, the Stena Match Cup Sweden and the RC44 series.