Alpari Expand in Sailing with Stena Match Cup Sponsorship
By iSportconnect | June 5, 2013
Forex trading firm Alpari has expanded its association with sailing by becoming an official boat sponsor at this year’s Stena Match Cup in Sweden.
Alpari is the title sponsor of the World Match Racing Tour and Team Alpari FX, thumb as well as Premier League football team West Ham United.
The agreement sees Alpari support Stena Match Cup Sweden, which features as the third official stage of the Alpari World Match Racing Tour (AWMRT), for the second consecutive year.
Chantelle Johnson, Global Head of Marketing, Alpari (UK) Limited, said: “We feel passionately about the sport of sailing and have chosen to partner with the AWMRT and Team Alpari FX because we believe that sailing fans and traders share the same enthusiasm and drive to succeed.
“We are delighted to support this important stage of the 2013 AWMRT again this year, in addition to our commitments to the Tour and our sailing team. The increased brand exposure on the boats during this major event will help us reach out to an even larger audience worldwide.”
Jan Torstenson, managing director of the Brandspot agency and organiser of the event since 2007, added: “We are thrilled and proud that Alpari chose to support Stena Match Cup Sweden. They are a valuable and good partner for us and their presence at Marstrand strengthens the international vibe of the event and the regatta.”
The Stena Match Cup Sweden is the second-largest event in the Swedish sporting calendar and has more than 115,000 spectators over the six-day event.