Allstate Named Official Insurance Sponsor of MLS

February 15, 2011

A deal, negotiated by IMG, has been reached between Soccer United Marketing (SUM) and insureance firm Allstate, with the latter becoming the official insurance sponsor of Major League Soccer (MLS) and the US National men’s and women’s sides.

Under the terms of the agreement a four-year renewal has been agreed with Mexico’s national team for its friendly matches on U.S. soil.

Although financial details were not released, according to sportsbusinessdaily, sources estimate that the deal could be “in the eight-figure range”. MLS has been without an insurance partner since for the last eight years, when New York Life concluded a four-year deal.

Allstate Senior Marketing Manager Karen Uhler said: “We are casting a wider net. We’ve had a great track record with the Hispanic audience and it’s time to grow our involvement with the sport”