Allianz Get Naming Rights to Saracens Stadium

By Community | July 24, 2012

English Rugby club Saracens have announced that ‘Allianz Park’ will be the name of their new Barnet-based stadium. 

Sarries have signed a four-year sponsorship deal with financial services provider Allianz worth in the region of £8m ($12.5m). 

The agreement gives the German company stadium naming rights and shirt sponsorship, while their funding will help develop Saracens’ former Copthall Stadium. 

The ground is currently being transformed into a 10,000-capacity venue with a synthetic pitch. 

Saracens are hopeful that it will be ready in time for their Aviva Premiership fixture against Exeter Chiefs on February 16, with previous matches being staged at a variety of venues across London.

Chairman Nigel Wray said: “We are delighted to welcome Allianz as a long-term partner not only because they are a company with an outstanding international reputation, but also because they are an organisation which shares our core values and principles.

“Over the past three years, the club has made outstanding progress in terms of team performance on the field, building a strong global profile and securing a home ground. We are now starting to realise our commercial potential. This deal represents a massive step forward for Saracens.”

Clement B. Booth, Member of the Board of Management, Allianz Group added: “Saracens and Allianz are an excellent fit and I am excited about the potential the partnership brings for us both. For example, the club shares Allianz’s strong corporate social responsibility ethos. The work Saracens does with the local community is particularly impressive.”